When it comes to the business of telling time, there is always room to innovate and improve the user experience. This is something we believe all those in the business of telling time should constantly be thinking about.
This article takes two companies in the business of telling people the time, Moshi Lifestyle Alarm Clocks and De Bethune Watches, and illustrates how no matter how long an industry or product has been around, there will always be room for improvements and innovations.
Just like
Moshi Lifestyle Voice Controlled alarm clocks, De Bethune has seen opportunity to bring a fresh perspective to the business of telling and communicating time. Swiss watchmaker
De Bethune made it to the New York times the other day in an article on how his innovative use of materials has put the brand on the map. As a newcomer, De Bethune has already developed nine different calibers and has made a name for the brand by being known for continuous innovation to the watchmaking practice, yet still maintaining tremendous respect for the practice's horological traditions.
Wei Koh, the managing editor and co-founder of
Revolution, an international watch magazine, describes the brand as "probably the best-kept secret in high watchmaking" explaining that "no other brand has committed themselves to more groundbreaking innovation regarding basic chronometry and functional innovation than De Bethune."
One innovation that stands out with De Bethune is the company's commitment to increasing the use of
titanium in watch movements. According to Mr. Flageollet, former professor at the watchmaker's school in Le Locle (Switzerland), "Titanium is a very interesting material for watchmaking. . . It's extremely light, yet resistant, and it is corrosion-resistant. But while several houses use titanium for their cases, the metal is barely used internally." The designs and innovative use of materials brings a whole new experience to the average watch-wearer. Drawing a parallel,
Moshi uses voice recognition technology to bring a new experience to sleeping and waking up in the morning.
What De Bethune has managed to create with the company's innovated and daring uses of titanium internally in watches is perhaps the lightest balance wheels in the world. According to Mr. Zanetta, founder of De Bethune, "It has the highest inertia system, which absorbs changes in position and shocks much better than any other system."
The practice of watch-making and clock making has been around for centuries and it makes you wonder why no other legendary swiss watchmaker has attempted these bold moves. Given that De Bethune is a newcomer to the watchmaking industry, as early as 2002, the company brought to the market a very fresh perspective on the entire industry and a state of mind that long time watch makers had left behind decades ago.
The moral of the story is this: when it comes to the business of telling time, there will always be room for innovation and ways to improve the user experience. This is something that
Moshi Lifestyle continues to express in its innovative
alarm clocks and products.
Read more about the story in the
New York Times and learn more about
De Bethune or
Moshi Lifestyle here.